SUPERMERCADO "Scary Baby"
by Dana Brittingham

Cover: 6 Mind Bombs out of 10
The cover art is, uh, different. It's a cartoon-like drawing of a scary giant green woman, sort of like a she-hulk, dismembering the members of Supermercado in front of what appears to be the Chicago city skyline. The artwork looks like it was drawn by a 5th grader with severe emotional problems and is extremely disturbing. I like it.

Booklet: 3 Daisy Chains out of 10
It's a 4 panel thing and looks pretty cheap. Real basic without any lyrics, just tracking and one page of simple production notes. A few steps above a demo, but not much. At least it's full color printing and, thanks to the use of a few Photoshop filters, there are some tripped-out pictures of the band to look at.

Songs: 9 Pivot Mans out of 10
If you filled a blender with the very best of Faith No More, Red Hot Chili Peppers, The Bee Gees, Anthrax, Busta Rhymes, Enuff Z'Nuff, Biohazard, Lenny Kravitz, Rage Against the Machine, Rick James, Ministry, Iron Maiden, Marvelous 3, Linkin Park, Hootie and the Blowfish, Black Sabbath, Soundgarden, Jamiroquai, The Chemical Brothers, Warrior Soul, Earth Wind and Fire, Foo Fighters, Primus, Bob Marley, White Zombie, Parliament and Kingofthehill, mixed it on high, then poured the resulting ooze into your stereo, well, it might sound something like Supermercado. That's about the only way I can describe it. I've heard someone else of lesser intelligence say that Supermercado "sounds like Pivot Man with a rapper," but it's much, much more than that. This CD kicks ass and I was pretty much blown away. It's a very eclectic mix of melodic hard rock, industrial thrash metal, funk, electronica, rap, power pop, disco, and about 17 other musical genres all stirred together. Matt Mercado's powerful, sometimes soulful, occasionally abrasive voice is complimented by additional vocalist Cliff Hunt, who fills in Supermercado's sound with raps and secondary, bluesy melodies. (Yes, he's a big black dude, if you were wondering. Black dudes rocking hard are always cool in my book. Diversity rules.) The rest of the band are kind of like superhero musicians unto themselves. The rhythm section kicks major ass and is about as tight as a balloon-knot. The whole album is phenomenal but highlights would be the songs "Bitch Ass," which is a tune Limp Bizkit and every other nu-metal act could learn something from; the earworm candidate "Cannon Ball Dream," which is reminiscent of Enuff Z'Nuff on methamphetamines (Hi Donnie!); "Leather Messiah," which sounds a little like Iron Maiden if Bruce Dickinson were replaced by Ike Turner; and my personal favorite, "Ditch Kitty," which has enough old-school hooks to please anyone hanging on to memories of 80s metal, but contemporary enough to get played on modern rock radio stations across the country. There's even a song Supermercado sings about themselves, aptly entitled "Supermercado." There's no reason these guys shouldn't be a household name within a year, but we know how fickle the music industry is so who knows.

Comments: Supermercado is the latest project by musical wizard and former Mind Bomb singer Matt Mercado, who's fronted countless bands in the Chicago area since the late 80s, starting with the alt-glam rock of Daisy Chain all the way through the industrial groove metal of Pivot Man, a still-intact project that's currently on hiatus (more than 1/2 of Pivot Man comprises Supermercado). Mind Bomb got a lot of critical fanfare back in '93 with their one and only self-titled major label debut, itself a blend of melodic rock and industrial metal, but was probably just a little too "out there" for the general public. Supermercado is definitely an evolution of Mind Bomb's decade-old blend of muscial styles, and the time might be right for a larger degree of mass appeal. Note that 'Scary Baby' contains a lot of studio trickery. It will be interesting to see if they can pull it off live, but the energy coming out of these songs is nearly overwhelming, so unless they are really sloppy outside of the studio, I don't think anyone will ever notice.