AMERICAN HI-FI "The Art Of Losing"
by Dana Brittingham

Cover: 3 Ugly Housecoats out of 10
It's a picture of a chick in a really ugly housecoat holding onto a wall. She's not climbing the wall, she's not peeking through a hole, she's just holding onto it. I suppose whoever put this together thought it was deep and meaningful, but it's definitely not impressive. Also gone is American Hi-Fi's old logo, which had a lightning bolt in the middle of it like AC/DC does, a nod to the old school. Now it's just boring type. But the cover has the parental advisory stamp, so at least they've got that going for them.

Booklet: 4 Ugly Housecoats out of 10
It's a 20 page booklet! However, the first two panels are just plain blue. Nothing else. Couldn't they think of something more impressive to put on the first two pages everyone would see when they open the booklet? The rest of the pages are full of artsy photographs and handwritten lyrics. The pictures are interesting to look at once or twice, but some of the lyrics are damned near impossible to read. They blend into the backgrounds too much and you can't make out the words. The back cover of the CD is a picture of all four band guys sitting at a dumpy looking hole-in-the-wall bar in the middle of the afternoon. Their drinks are empty and they all look depressed, which might be a portent of things to come if no one buys this CD.

Songs: 6 Ugly Housecoats out of 10
It's pretty much punk pop stuff like what gets played on the radio a lot these days. Some of these songs kind of rock and some of them are annoying. The song "Built For Speed" is kind of catchy, and a few others aren't bad at all. The band is good, but sometimes the singer sounds like he's overdoing it with the nasally sneer. He doesn't always sing like that so you know he's intentionally doing it, which gets irritating. The first single from this disc, "The Breakup Song," sounds like it could be the sequel to "Flavor of the Weak" from their debut release. I was disappointed that it wasn't a cover of the Greg Kihn song, but oh well. By the way, I thought the songs on their last album were a lot better. It's not that "The Art of Losing" is completely terrible; it's just unremarkable in a lot of places.

Comments: American Hi/Fi is fronted by singer/guitarist Stacy Jones, who used to be the drummer in Veruca Salt. Hey, what do you know? If you put the CD into your computer you can watch a video for "The Art of Losing ," which shows the band playing at a party with people making out and shit. If you look closely, you can see one guy wearing a Dokken "Back for the Attack" t-shirt. The band has never been bashful about their love of old school hair bands, blatantly telling interviewers that they grew up listening to the Motley Crues and Ratts of the world that were once all the rage. Their last album was more of a nod to the old school with some of the riffs and such, but still sounded contemporary enough. Shit, the video for "Flavor of the Weak" was a tribute to the cult film "Heavy Metal Parking Lot" and featured a chick in a Saxon shirt. Amercian Hi-Fi very well could've been the band that crossed the bridge from hair metal roots to today's teenagers, but they won't do it with this disc. It sounds too much like Good Charolette or something. These guys had better watch out with their next album, or they'll end up being just another bunch of guys in their 30's trying to sound like teenagers.